Client
Flemington BMW
Role
Art Director, Graphic Designer
Objective
Attract in-market buyers for the BMW X3 and X5 models. The goal was expose shoppers to the BMW models, get them in the door, and have the sales team on the ground do the rest.
Direction
In order to be more aggressive compared to local competitors, utilize non-OEM standard imagery, drawing on thematic holiday visuals instead. Show an interior shot, as well as a manufacturer tagline that adequately describes the vehicle.
Results
Increased traffic to respective model landing pages by 15%, where there were supporting copy and visuals promoting the why-buys of each luxury SUV.
