Client
Mercedes-Benz of Wappingers Falls
Role
Art Director, Graphic Designer
Objective
Inform in-market shoppers about the expansive electric fleet of Merecdes-Benz EQ vehicles and their current promotions. While not necessarily focusing on conversions, the goal is expose shoppers to the electric Mercedes-Benz EQ fleet and get them in the door and have the sales team on the ground do the rest.
Direction
Utilizing attractive and relevant imagery, aggressive and on-brand messaging, model artwork and metrics, and client-provided offerings (if applicable), design creative to be deployed in multi-channel (email, website, social media) campaigns.
Results
Client was able to increase electric vehicle sales by 10% MoM, while adding new prospective shoppers to their customer funnel for future month's sales.
