Client
Firefly Admin Inc
Role
Art Director, Web Designer
Objective
Refresh the client's website to better communicate their offerings to their large base of existing (as well as prospective) clients who typically are not the most tech-savvy.
Process
Another project I art directed and designed with my team, the new Firefly website had some very specific direction from the client. With the understanding that they served volunteer fire departments and firefighters and not the main FDNY-types, their site needed to first and foremost, convey that message in every way possible, with the primary goal of having potential new business reach out and contact them. They wanted to be perceived as, first and foremost, approachable, knowledgeable, and professional; for which we provided identity assets to support that.
Working with our Copywriting team we were able to craft content that was easy to digest for their customer base, and pair that with impactful visuals and design elements to showcase their services, their team, as well as what makes them the vendor that fire departments want to partner with.
