Client
Curry INEOS Grenadier
Role
Art Director, Web Designer
Objective
Design a website for a brand new automotive brand for an automotive group client, promoting the why-buys and introducing the brand to a whole new customer base that is otherwise completely unfamiliar with it as a whole.
Process
Functioning as Art Director and designer here for one of 20 US-based INEOS Grenadier dealerships. Curry Automotive secured the Grenadier point in Q3 2023, and we were tasked with designing, developing, copywriting, and SEO for this brand new automotive brand to the United States. I utilized dynamic imagery, showcasing the vehicle line's off-roading capabilities, paired with compelling copy points about the dealership's sales and service departments, leadership, and story to drive test-drive conversions and sign ups.
