Client
CAMO Energy Shorts
Role
Art Director, Graphic Designer
Objective
Design a working brand identity for an energy shot company so that it stands out against its already-established competition.
Process
Taking into full consideration the audience that CAMO was hoping to reach and how important their story was to them, we made choices that reflected the edgy factor they wanted to convey. The typography needed to be clean and legible, but also have a hint of a wild side. Their colors needed to be such that they stood out on store shelves next to similar products, and also resonate with the products themselves, so connecting them with the flavors of the products provided a sense of brand continuity.
