Client
Flemington BMW
Role
Art Director, Graphic Designer
Objective
Conquest out-of-market (non-BMW) buyers for the expansive electric fleet of BMW vehicles during the annual Tier 1 Road Home Sales Event. While not necessarily focusing on conversions, the goal is expose shoppers to the BMW fleet and get them in the door and have the sales team on the ground do the rest.
Direction
Utilizing seasonal imagery and elements, aggressive and attractive messaging (inventory counts, etc.) model artwork and metrics, and client-provided offerings (if applicable), design creative to be deployed in multi-channel (email, website, social media) campaigns.
Results
Client was able to increase electric vehicle sales by 30% selling more loss-leader models MoM to conquested shoppers, while adding new prospecitve shoppers to their customer funnel for future month's sales.
